About this project

This project aimed to create a multimedia solution that optimized the communication and digital presence of the NGO Verdens Skove (Forest of the World). We identified necessary measures to implement on Verdens Skove’s website to clearly and effectively convey their values and message through a redesign of their website.

To tackle this task, we researched and analyzed similar NGOs to understand how they present their values and identity digitally. Furthermore, we investigated competitors’ communication strategies, websites, and audience analyses to inform our approach and identify trends to enhance their USP.

By analyzing the information architecture, user flow, and user expectations of the website, we identified specific measures that meet these requirements. Based on our findings, we developed a product that meets the criteria for a user-friendly website. We focused on structure, copywriting, color selection, clear information presentation, easily accessible content, and hierarchy. Insights from testing, empirical data, and comparisons resulted in a platform that serves its purpose effectively.

Check it out! : https://eksamen-verdens-skove-dani12h1.vercel.app/pages/forside